Red Matters
Fearless cultures in progress

 

We live in a fantastic world full of opportunities and challenges. Gone are the days that offered reliable charts of what the future might hold and days of predictable stability. The leadership of today is about navigating through unknown waters, dealing with diversity and complexity. It requires new courageous and involving forms of cooperation where creativity and innovation are merged in order to create the future together. Red Matters contributes to an efficient, humanistic and innovative organization.

 

Red Matters contributes to:

  • A sustainable work-environment, fueled by a sense of meaning.
  • The creation of an fluent business where efficiency, humanism and innovation grows, side by side.
  • Facilitate the navigation through diversity, complexity and uncertainty.
  • Coordinate relations and collaborations amongst all the divisions and its employees, all through the organization.
     
  • Facilitate shared understanding and communication

By:

Training leaders as well as management teams and at the same time implement structures and new ways of working where employees, leaders and production continuous to grow side by side.

What is Red Matters.

Red Matters is based on a Systemic approach and founded on simple, down-to-earth methods aimed to strengthen organizations, teams and individuals.

The concept rests on three domains: Blue: Structure, Red: Culture and Green: Innovation. See the guide down below.

For decades the importance of the effects of red and green has been discussed in order to deal with uncertainty and complexity. For example value driven leadership, learning organizations and innovative culture. Still there are mainly traditional blue working forms and blue factors that´s getting measured, rewarded and focused on. Red and green growth requires competence in process leadership and knowledge of how to work with more involving, collaborative and inspiring methods. With Red Matters you develop red and green competence and working forms side by side with the already existing blue. A prerequisite for sustainable and flourishing business and business culture.

 

ALL OF THE MOST SUCCESSFUL COMPANIES OF TODAY, GOOGLE, AXIS AND IKEA AMONST OTHERS, CLAIMS THAT THE CULTURE IS THE FOUNDATION OF THEIR ACCOMPLISHMENTS.

A STRONG AND HEALTHY CORPORATE CULTURE IS ABOUT MAKING EMPLOYEES AND LEADERS TO ACT FREELY ACCORDING TO THE COMPANY´S INTENTIONS AND VALUES. THE BIG CHALLENGE WITH CULTURE IS THAT IT IS INVISIBLE. RED MATTERS PICKLE METAPHOR MAKE IT EASIER TO UNDERSTAND THE WORD CULTURE AND THE IMPACT IT HAS.

"Pickles grows in different soils, and therefore they get a different character. If you put them in a can they all change taste depending on if the marinade is sour, sweet or salty."

THE MARINADE CAN BE TRANSLATED AS THE CULTURE OF A COMPANY. THE CULTURE CAN MAKE PEOPLE ALIVE AND JUICY OR DRY AND HALV-DEAD.

By tradition we still focus on the pickles when sending them away on courses to get developed, only to come back and be put into the same marinade which still has the same taste.

Change the culture and people will change

The desired flavour is expressed in the company´s values. The spices are the chosen and shared values, shared ways of working, shared tools and shared procedures within the company. A strong foundation of shared workingforms will make a good and strong corporate culture.

Red Matters guide

The core of Red Matters consists of three MANAGEMENt STEERING DOMAINS. A conscious balance between the three and with custom methods for each domain is a prerequisite for For a sustainable and innovative company with high-performing employees.

Culture, values and innovative ways of thinking is not acquired through isolated events and crash-courses, far from the everyday life in the company. It is systematically developed by continuously implementing strategies for a well diversified working environment, where blue, red and green always is present.

The methods of Red Matters is involving and solution-oriented with a focus on future results. They contribute to a more free and open culture that allows the individual to express him- or herself in order to develop the organisation.

STUCTURE

PURPOSE
Stabilize, streamline,
control, do right
BASED UPON
Facts, knowledge,
analyse
CHARACTER
Linear, concrete, operative,
shortsighted, formal, details
DIRECTED BY
Goals, rules, policys, strategies,
directives, decisions, plans
FORM OF COMMUNICATION
Rhetoric, discussion, debate.
Intellectual oriented
VALUES
Tradition, safety, power,
conformity, predictability

CULTURE

PURPOSE
Align, unify, compose, belong,
motivate, perform, free will
BASED UPON
Intuition, emotions,
interpretation, norms
CHARACTER
Circular, abstract, informal,
long-term, inclusion
DIRECTED BY
Values, norms, assumptions, role-models,
impressions, cooperate mindset
FORM OF COMMUNICATIONS
Participation, presence, dialogue,
connection. Heart oriented
VALUES
Compassion, friendliness, interaction, humanity, to be seen and valued

INNOVATION

PURPOSE
Develop, learn, connect, coordinate, meaning, wise and sustainable decisions
BASED UPON
shared experiences, ideas and shared understanding, exploration
CHARACTER
Organic, adaptble,
flexible, exploration,
DIRECTED BY
The whole picture, present state and desired future, evaluation, collaboration
FORM OF COMMUNICATIONS
Reflection, involvement, dialogue, assessments. Stomach oriented.
VALUES
Independence, variation,
creativity, continuous improvements